Regional Account Manager - Northern California

We are seeking a results-driven and customer-focused Sales Representative to lead the sales efforts of emergency vehicles, including ambulances, fire apparatus, and specialty first responder units. This role involves identifying and cultivating relationships with public safety agencies, municipalities, EMS providers, fire departments, and private organizations to meet their fleet and vehicle needs.

Key Responsibilities:

• Sales & Client Development
  
  • Generate new business and maintain existing accounts through proactive outreach, client meetings, and trade shows.
    
  • Understand customer needs to recommend appropriate emergency vehicles and customization options.
    
  • Manage the full sales cycle from lead generation and proposal development to closing deals and post-sale support.
    
• Product Knowledge
  
  • Maintain in-depth knowledge of all vehicle models, options, chassis, features, and custom configurations.
    
  • Coordinate with engineering and production teams to ensure vehicle specifications meet customer and regulatory requirements.
    
• Territory Management
  
  • Develop and execute a territory-specific sales strategy.
    
  • Track leads, opportunities, and sales activities using CRM tools.
    
  • Maintain a strong presence in the region through regular site visits and attendance at fire and EMS industry events.
    
• Customer Service & Support
  
  • Provide ongoing customer service, including facilitating training, warranty resolution, and delivery coordination.
    
  • Serve as a liaison between the customer and service/support departments post-delivery.
    
• Reporting & Compliance
  
  • Prepare regular sales reports, forecasts, and market intelligence for management.
    
  • Ensure compliance with all local, state, and federal procurement regulations and bid processes.

• Ability to read and understand technical specifications and vehicle drawings.
  
• Excellent communication, negotiation, and presentation skills.
  
• Proficient with CRM systems and Microsoft Office Suite.
  
• Willingness to travel within the assigned territory.
  
• Valid driver’s license and clean driving record, Class B is a bonus.
  

Preferred:

• Background in public safety, firefighting, EMS, or fleet management.
  
• Technical understanding of fire apparatus components, ambulance standards (e.g., KKK, CAAS, NFPA), or specialty vehicle manufacturing.
  

Compensation:

• Base salary plus commission
  
• Vehicle allowance or company vehicle
  
• Benefits: health, dental, vision, retirement, paid time off, etc.