• Identify, qualify, and close new independent retail (ethnic grocery, specialty, international market) and foodservice (restaurant, catering, QSR) accounts within assigned territory
• Develop and execute territory business plans with defined revenue targets, acquisition goals, and segment-specific strategies
• Own the full sales cycle — prospecting through negotiation, contract execution, and ongoing account management
• Achieve or exceed quarterly and annual volume, revenue, and margin objectives
• Serve as the company's subject matter expert on ethnically diverse food channels with deep knowledge of consumer preferences across Hispanic/Latino, Asian-American, African/Caribbean, Middle Eastern, and South Asian communities
• Develop culturally tailored sales pitches and account-level programming; track trends in multicultural protein consumption including halal, kosher, specialty cuts, and heritage breeds
• Represent the brand at ethnic food trade shows, community festivals, and industry forums to build brand visibility and trust
• Navigate the unique buying structures, payment preferences, and relationship dynamics of independent retail and foodservice operators
• Build trust-based relationships with store owners, executive chefs, purchasing managers, and distributor partners; provide hands-on support.
5+ years in B2B food/protein sales
Bilingual (Spanish, Mandarin, Arabic, or relevant language)
Independent retail or foodservice channel experience
Halal or kosher certified product experience
Deep knowledge of multicultural food markets
Broker/distributor relationships in multicultural channels
Experience with meat, seafood, poultry, or specialty protein
Ethnic grocery retail experience (H Mart, Northgate, etc.)
Strong negotiation and consultative selling skills
Independent restaurant group or ethnic QSR background
CRM proficiency (Salesforce, HubSpot, or equivalent)
Trade show and event-based business development
Valid driver's license; 50–60% travel within territory
Food safety /cold chain / USDA/FDA knowledge